Description
This guide is intended to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOT's performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT “brand,” and better communicate the DOT mission to the public and stakeholders.
Product Details
- Published:
- 2017
- ISBN(s):
- 9781580246781
- Number of Pages:
- 50
- File Size:
- 1 file , 10 MB
